5 ideas for promoting your handmade jewelry business

You have probably worked quite hard on your homemade jewelry business. From coming up with new designs to shipping them to your customers, there’s a lot of effort behind every step. However, if you don’t get the number of orders you expected or wanted, you might want to take a look at your marketing. If you promote your business properly, you can really take it to the next level. Here are a few tips to get you started.

Set up a website

The first thing you need to do is set up a website. This is simple enough, especially if you use something like Shopify or WordPress. This website should contain a home page, an about us section, and a shop. That will be enough for you to start with. After that, you can add pages as your business grows. Work on your brand identity, and have your website reflect it in the banner, your about us page, and in your home page text. A mixture of text of images with ample use of clear space will serve you best.

Make sure your website is easy to use and navigate. Also follow SEO protocols to get the most out of it. This way, you’ll be able to show up in people’s search results. In addition, your business will look much more professional and high-quality than any homemade jewelry business with only an Instagram page or something. You should also set up profiles on Etsy and other such websites.

Share attractive images

When it comes to a business like yours, the visuals and aesthetics matter a lot. So, first of all, narrow down what sort of aesthetic you want your website and social media pages to have. Then, take high-quality pictures of your homemade jewelry. Once you have these aspects figured out, work on the layout of your imagery.

You can market your business with appealing social media posts, posters, and flyers. Make these small business flyers and other collateral using the templates on PosterMyWall. This will save you a considerable amount of time and resources.

Utilize your social media platforms

Your social media platforms should be up to date and reflect your brand identity. Make sure your information in the bios and descriptions is correct, and that you have linked your website. In addition, your social media posts should also look attractive and be engaging. So, use a mixture of photos, illustrations, and videos to really up your game. See what works best for which platform. Moreover, do some research into social media platforms, and figure out the best fit for your business. In most cases, jewelry businesses do well on Instagram, as it is a highly visual platform.

Also try to utilize the advertising tools on your social media platforms. As a jewelry business, Instagram might be your main source of social media traffic. Explore its ad tools and boost a few high-performing posts for a few days to start with. Also curate your feed and keep your aesthetic in mind. This will give you a cohesive look across all your platforms.

Form local business partnerships

One of the best ways to promote a small business like yours is to partner with other complementary businesses. For example, you can work with a small clothing brand, and have them use your jewelry in their upcoming shoots. You can also partner with them for cross-promotional purposes. Collaborative products and bundled gifting packages are also fun ideas for local business partnerships.

Another great partnership idea is to reach out to local shops, and ask if you can place some of your items there for sale. Come to mutually beneficial terms for this purpose, and do market this collaboration. Also engage with the local community by participating in local fairs and events. Set up a kiosk or even pass out flyers at such events, and you can get some eyes on your business.

Opt for influencer marketing

When talking about an aesthetically focused business like yours, influencers can help up your marketing game. So, do your research and find out about various influencers in your area. See whether their audience reflects your target audience, and then narrow down a few options. Reach out to these and come to an agreement. You can either offer them PR or pay them to promote your products. It depends on what their usual MO is, and what your budget is.

If you don’t want to work with big names to start off with, you can find micro-influencers, and send your products to them. This will help you save a considerable amount of money, and will enable you to work with more influencers.

In conclusion, there are many ways you can promote your handmade jewelry business. These methods should be the stepping stones for your marketing strategy, and enable you to grow your business.